Monday, November 26, 2007

Canned Coffee


There is a kind of coffee in a can called "DEEPPRESSO".
When you drink it, do you become "deepressed"?
Deeply depressed?
Do the makers in fact aim to market it for a "deep" coffee taste
Without realizing the side effects of the language they used?
My friend bought a can just for the absurdity of the product name.
Perhaps that is, in itself,
Its selling point.


Joanne Gover Yoshida, Aikawarazu Life in Japan

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